Having closed captions removes the additional effort of listening closely to the audio. While these studies were done on different platforms, you can expect the same trend on subtitles for YouTube. Facebook also disclosed that captioned video ads showed increased video view time by 12%. In a 2022 study, Divami revealed that 66% of Instagram users finish videos without subtitles, while 91% finish videos with subtitles. Reasons Why You Need Closed Captions For Your Youtube Videos Increases Your Views

In other words, closed captions are subtitles that also contain other important parts of the playing audio. Subtitles only include spoken dialogue in a video or audio file.Ĭlosed captions include not only all the speech, but also background noise, audio cues, and music. Here are some examples of closed captions in videos: Some parts of audio that are included in closed captions are: They provide a clear, brief description of the audio that is playing in the video. What most YouTube content creators don’t realize, however, is that there is another way to achieve better quality content and overall influence: closed captions.Īdding subtitles for YouTube is an easy yet effective way to step up the performance of your content.Ĭlosed captions are the texts shown typically at the bottom of a video. On top of that, you have to think about your marketing strategies, SEO, and general online visibility, just to make sure your content is where it needs to be. You have to publish engaging video content and make sure you have the proper equipment.

It’s not easy being a YouTube content creator.

How to put subtitles on youtube videos